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Make Yourself More Marketable With This Specialization
Businesses of all kinds are challenged to create brands that break through the clutter and noise of today’s globalized multimedia world. Not only is a strong identity essential to success, a company must also ensure that their brand is being seen by the right people, in the right places. Those “places” are increasingly complex, poised upon a digital landscape that is fully mobile.
That’s where earning your Online MBA from New Jersey Institute of Technology can give you an edge. Choosing our Marketing specialization as your course of study can help prepare you for a leadership role as an innovator in the marketing technologies of today … and tomorrow. An online MBA from NJIT also offers you the advantages of:
- Attending a respected, top-tier technology school
- Studying online, on your schedule, from wherever you may be
- Exploring the strategic ways that technology, management and marketing converge and integrate
- Learning from experienced faculty with strong academic, business and technical credentials
Why Choose NJIT’s Online MBA + Marketing Specialization
Our curriculum at New Jersey Institute of Technology is designed to give you a more targeted learning experience than a traditional business school. The Marketing specialization will allow you to better understand how each new communication technology changes the game.
The way that marketing is created, delivered, tracked and received today is light years ahead of the strategies that were in play just a few years ago. Mobile marketing, internet marketing, content distribution, client relationship management systems, and especially social media, have altered the industry forever.
The convergence of technology and marketing has created new opportunities for media strategists, content managers, online community managers, search engine optimization experts, and interactive project managers. Marketing analytics is another growing specialty, since digital marketing comes with the built-in tracking and metrics that traditional media could never offer.
The Bureau of Labor Statistics projects a 14% growth rate for careers in advertising, promotion and marketing fields through 2020. Some of the most highly desired managerial positions to be filled by employers include:
- Marketing Manager Median salary = $108, 260 (2010)
- Advertising Manager Median salary = $83,890 (2010)
- Promotions Manager Median salary = $83,890 (2010)
- Public Relations Manager Median salary = $57,550 (2010)
One outlier among the marketing industry is the role of Market Research Analyst with a phenomenal 41% growth rate through 2020 and a median salary of $60,570 (2010). An advanced degree, such as an MBA, is often preferred for this occupation.
Focus On: International Marketing
Individuals with strong multicultural knowledge can establish an exciting – and challenging – career in the world of international marketing. It’s a complex undertaking, as all marketing efforts need to balance the social, economic and political intricacies of the countries where the messaging will be seen. Being part of an international marketing team also means being able to work across multiple time zones and build successful “virtual” relationships with colleagues from around the world.
Who Should Choose NJIT’s Online MBA + Marketing Specialization
While we have a technology-driven mindset at NJIT, you don’t need to be in a technical role to benefit from our Online MBA program. Our Marketing specialization is ideal for individuals currently working in advertising, marketing or public relations. It’s also a way for new graduates to add clout to a marketing, journalism, communications, or business degree.
Professionals with an understanding of both analog and digital communication channels will have a competitive advantage over their peers. However, it’s the blend of technical and business savvy that is the hardest to find. Marketing still demands excellent communication, budgeting, planning, analysis and reporting skills that come with earning your Online MBA from New Jersey Institute of Technology.
Specializing in Marketing within the Online MBA program at New Jersey Institute of Technology will provide you with actionable skills that you can put to work almost immediately. If you are in a career (or interested in a career) with accountability for any of the following activities, you can gain knowledge here:
- Building memorable and intuitive corporate brands
- Increasing your company’s market penetration
- Overseeing the marketing process, from planning through execution
- Creating added value for company shareholders
- Developing marketing strategy across the latest digital media venues
- Analyzing market segmentation, targeting and positioning
- Measuring marketing campaign results and return on investment
Earning your Online MBA from New Jersey Institute of Technology can open new opportunities to you. It’s also a valuable tool if you dream of opening your own advertising agency or marketing and public relations firm. Clients want to do business with well-credentialed professionals who have the experience and education to positively impact their organization’s success.
Gaining leadership skills and an executive-caliber mindset are inherent benefits of pursuing an MBA. That’s because you will absorb knowledge of economics, operations, corporate strategy, decision making, human resources, organizational development and other core competencies, along with the expertise of a Marketing specialization.
Here, at New Jersey Institute of Technology, you will have the additional advantage of a curriculum that is rooted in a strong technological knowledge base. This alone is critical to being able to effectively navigate today’s business world.
Earning an advanced degree requires a dedicated commitment on your part. An Online MBA program like ours makes the challenge easier by giving you the flexibility to learn on your own schedule, from your home, office or wherever you may be travelling on business. Still, you must be willing to take on tough assignments, create presentations and reports, and network online with faculty and your fellow students. The goal is to ensure that you are ready for real-world scenarios that involve profit and loss implications.
If you think you have what it takes, now is the time to explore the opportunities presented by New Jersey Institute of Technology. We encourage you to learn more about our Online MBA with Marketing Specialization today.