From corporations to small business, branding is an important part of any marketing strategy. The shift away from print and radio marketing and the rise of digital marketing has lead to a change in branding strategies. In this fast paced digital environment, brands can rise to fame or have their reputation tainted in the matter of hours. With this in mind, companies must efficiently push their branding message through channels such as social media, mobile/tablet applications, and video marketing. Competing effectively among these channels requires a clear understanding of your audience, particularly the age group known as Millennials, and how to effectively engage with them. The infographic below, created by the New Jersey Institute of Technology’s Online Master in Business Administration program visualizes the importance of branding across all digital marketing efforts, highlighting the importance of well-designed marketing strategies for long-term business success.