Dr. Rajiv Mehta

Dr. Rajiv Mehta

Professor of Marketing

Picture of Mehta Rajiv


Telephone: +1 973-596-6419
Email: mehta@njit.edu


Ph.D., Drexel University
MBA, University of Scranton


Dr. Rajiv Mehta (Ph.D., Drexel University) is Professor of Marketing at the School of Management, New Jersey Institute of Technology. Previously, he served on the faculty of Loyola University New Orleans and, prior to entering academia, worked in sales and marketing for an international manufacturer of steel wire ropes and cables.Dr. Mehta has co-authored two university-level textbooks: Sales Management: Building Customer Relationships and Partnerships (2009), andPersonal Selling: Building Customer Relationships and Partnerships, (2007), 2nd Edition, both published by Houghton-Mifflin (now CENGAGE Learning).Additionally, his research has been widely published in major academic journals and presented at national and international academic conferences. Focusing on the areas of selling and sales management, domestic and global marketing channels, Japanese Keiretsus, and the cross-border management of international strategic distribution alliances, over 30 of Dr. Mehta’s research manuscripts have appeared in outlets, such as Journal of Business Research, Industrial Marketing Management, Journal of Personal Selling and Sales Management, Business Horizons, European Journal of Marketing, International Marketing Review, Journal of Business to Business Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Channels, Journal of Global Marketing, Journal of Managerial Issues, Journal of Services Marketing, and International Journal of Technology, Knowledge & Society.

Courses I Teach:

MKT 620 Competing in a Global Market