Web Mining and Its Latest Developments
Web mining refers techniques used to scrape the Internet to uncover key data points that can be analyzed to provide intelligence…
The Ethics of Social Network Analytics
Many of us are free and easy with our posts and tweets across our various social networks and online communities.
The Essential Characteristics of Successful International Businesses
In the global market we live in today, companies like Google and Apple make it look easy to expand internationally
Recent Trends in Management Accounting
Management accounting is more than a vital process of preparing management reports
Newest Trends In Accounting Information Systems
An accounting information system, also called AIS, applies information technology to accounting principles and tasks.
New Venture Management Tips For The MBA Student
Many students earn their MBA degree in the hopes of owning their own company.
New Revenue Recognition Accounting Principles
In the United States, businesses reported revenues of $1.325 trillion in 2014.
Major Trends in Modern Internet Marketing
Advertising icon Maurice Saatchi of Saatchi and Saatchi once stated that “there is no rivalry between Google and traditional advertising.”
Latest Trends in IT Service Management
The evolution of technology shapes not only our current view of the world but also how we will approach the future.
How to Prepare for Your Online MBA
How to Prepare for Your Online MBA Your undergrad experience gave you a strong foundation. Now it’s time to build on that foundation with an online Master of Business Administration. But before you begin your online graduate program, it’s important to understand the NJIT School of Management’s expectations.
How Tech Companies are Revolutionizing the Finance Industry
In the last millennium, the most common way for a start-up company to get the capital that it needed was to request a loan from a financial institution.
Gaining Competitive Intelligence with Data Mining
Twitter added $47.5 million to its coffers in 2013.
Five Vital Skills for Management Consulting
Management consultants are professionals who are able to dive into an organization’s problems and rise with a solution.
Financial Bubbles and How They Burst
A financial bubble is a period of time in which rapid economic expansion is followed by a significant economic contraction.
An Overview of Global Markets
The complexity of today’s global financial market is far beyond a single blog post.
A Look At The Capital Asset Pricing Model
The Capital Asset Pricing Model (CAPM) is a model that describes the relationship between risk and expected return and is used to price risky securities.
Latest Developments In Forensic Accounting
Forensic accountants use their knowledge of accounting and excellent skills of analysis to determine if certain actions have occurred, such as fraud.
Project Management Tips for the MBA Student
Working toward an MBA can be one of the most rewarding decisions you will make in your business career.
The Ethics Behind Decision Analysis
The ability to deal with or recognize ethics in decision analysis is a significant priority in the 21st century.
How Big Data Analytics Affects Supply Chain Management
Big data analysis is changing supply chain management for the better. The technology is producing quantifiable improvements in supply chain operations around the globe. Manufacturing logistics is an increasingly complex process, and companies are incorporating big data analysis to manage operations throughout their enterprises. As engineers create more innovative technologies, it is helping firms track and efficiently allocate their vast new resources, and even though big data is fledgling, it is making a positive and powerful impact on daily business operations.
Seven Marketing Innovations to Penetrate the Market
In an ever-changing marketplace, retailers are deploying pioneering strategies to increase profits. In technology, marketers are using virtual reality for more than games, and as expected, mobile device advertising continues to rise as the overwhelming majority adopts the technology. Meanwhile, a new advancement – Bluetooth beacon technology – provides more accurate geo-referencing data. As for new strategies, in contrast to the past, consumers are less worried about privacy as they welcome advertising that caters to their immediate impulses, and firms work to unite buyer interactions into one cohesive experience.
2016 Crowdfunding Regulation Review
Crowdfunding legislation is undergoing significant changes with more adjustments forthcoming in the future. The Regulation Crowdfunding Act captivated the investment world in May 2016, and has since ignited a new industry. The financial world had mixed reactions to the legislation as its various provisions took effect, and even though the laws are comparatively new, officials are already calling for reform along with other crowdfunding investment proponents.
How to Use a Target Market Analysis to Define Customers
Target market analysis helps firms effectively reach more clients. An enterprise’s target market is the pivot point around which all business functions revolve. To understand their consumers, business must clearly define their offering. Once a company does this, they can honestly assess their client base. Among that body, market researchers may find other special interest groups that can produce fast, short-term revenue. These important criteria give firms the information they need to develop effective operating strategies.
How to Build Customer Loyalty in your Business
Building customer loyalty requires a multifaceted approach. Before you begin your brand-building campaign, you must comprehensively understand what motivates your ideal clientele. Once you have researched your target demographic, you need to find ways to serve your buyers’ needs, and one way to do this is by providing quality customer service. You can use technology to increase organizational efficiency and provide higher service levels to more patrons. These initial steps are loyalty-building stepping stones that are an ongoing learning and revision process.
Factors of an IPO Price
Speculators can experience lucrative returns, as well as substantial losses, with initial public stock offerings (IPOs). Before buying, experts suggest researching the factors used determine the initial price range and then the circumstances that cause the offering to settle at its final price. When researching the investments, analysts also recommend examining the risks associated with the issuing firm’s leadership pool as well as how the firm and its shareholders conduct business.
10 TED Talks on Leadership Every MBA Student Should Watch
Students who choose to pursue an MBA are already preparing for higher career aspirations. An MBA helps them hone skills and gather a deeper academic preparation that is all but guaranteed to help them along their professional path. MBA students will most likely become leaders within a department, business, or field in which they work. In today’s world, the ability to lead is an invaluable trait.
4 Internet Marketing Trends To Watch Out For in 2017
New and constantly evolving online platforms have consolidated and merged, providing seamless feeds of entertainment, news, and advertising that are personalized for every user. Marketers are caught in the middle. They are trying to keep up with new trends and meet the growing expectations of consumers, while staying true to the traditional style of marketing. This task is challenging, and to most users, it doesn’t feel genuine. In response to these new obstacles, marketers are adapting their methods to reflect the desires of today’s consumers.
8 Career Specializations for MBA Graduates
At the end of 2016, the Graduate Management Admission Council released the results of a survey reflecting 2016 MBA hiring outcomes as well as a 2017 employment forecast. According to surveyed employers, 68% hired applicants with an MBA and 79% are projected to hire candidates with an MBA. In brief, earning a Master of Business Administration provides a strong chance of employment, especially if the graduate chooses a specialization.
Innovative Changes and Challenges for American Entrepreneurs
As part of an effort to combat climate change and conserve precious natural resources, engineering firms are beginning to explore sustainable engineering.
TBM Council: Membership Benefits and 2017 Conference Highlights
The Technology Business Management (TBM) Council is a nonprofit organization made up of C-level executives and senior information technology (IT) leaders who actively work towards advancing the IT profession through collaboration, standardization, and education.
Startup Marketing: 4 Tips to Get Moving
Starting a business in a competitive market requires considerable planning and strategic marketing. Generally, startups have limited budgets and need to be creative when launching their preliminary marketing campaigns. The following tips are geared toward new companies aiming to establish a digital presence and succeed in their industry. Understand Your Market Startups should first consider [...]
Multilingual Benefits in International Business Careers
Technology has allowed for business leaders and entrepreneurs to conduct business entirely remotely with anyone across the world. As globalization continues to thrive, and as world populations become increasingly cosmopolitan, business owners will have to continually refine their language skills, mastering new languages in order to appeal effectively to an internationally diverse clientele base. Speaking [...]
4 Information Management Careers
Information management drives the business world. Businesses large and small generate an incredible amount of digital information, and it’s up to informational managers to collect, store, and manage this data in an efficient manner. Future business professionals who pursue a master’s of business administration through the New Jersey Institute of Technology will find that the [...]
5 High Tech Gadgets for the Traveling Businessperson
In the current business world, professionals looking for an edge in competitive industries need to be able to work from anywhere at any time. To do this, they need the proper equipment to help them accomplish tasks remotely and with ease and efficiency. There are a number of high quality products available that incorporate innovative [...]
5 Tips for Workplace Communication in a Crisis
A crisis in the workplace occurs without warning. Any unforeseen circumstance, from a server being down or an employee absence to a health scare or even a natural disaster, can cause organizations that are unprepared to suffer significant consequences. During these stressful times, the usual modes of communication such as mobile phones, emails, and texting [...]
Earning Customers’ Trust within the Buyer Decision Process
Ensuring customer trust can almost guarantee return business, brand loyalty, and personal recommendations. Throughout the buyer decision process, consumers navigate their way through many available products and services before they make a purchase. Businesses who are able to gain a consumer’s trust during this process often find success for their brand. Understanding the Buyer Decision [...]
The Omnichannel Strategy: What You Need to Know
Marketing strategies are essential to the success of any company, but they are especially critical for retailers as they attempt to reach and retain customers. Traditional retailers, for the most part, are seeing declines in customer traffic, while online retailers are seeing their sales surge through digital channels. The omnichannel strategy aims to attract customers [...]
3 Benefits of Augmented Reality in Advertising
The term “augmented reality” dates back to 1990 when Tom Caudell, a researcher at Boeing Corporation, used the term to describe a certain type of digital display. The display was used by aircraft electricians to blend virtual graphics on top of physical reality. Today, augmented reality (AR) is being used by companies that are looking [...]